Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month. Published July 29, 2025 Daphne Howland Senior Reporter ...

Maggie Gauger is taking on a new role at Nike as global vice president of direct acceleration, according to a LinkedIn post. Footwear News first reported the change.

Nike has promoted one of its execs to be its new global vice president of direct acceleration. Maggie Gauger, previously Nike’s global vice president of marketplace, announced her new role on ...

Just shy of her 20-year anniversary with Nike, Gauger will pilot the brand’s direct-to-consumer strategy and “help achieve bold FY25 goals of a more Direct-led, digital and premium marketplace ...