At least three in four citizens (76%) from tier-3 cities in India prefer the in-store shopping mode the most, indicating the ...

MMA Global’s CEO for APAC tells Campaign that AI can revolutionise marketing but only if CMOs shift the narrative from ...

The Pokémon Company is introducing an aggressive five-year plan to enhance its presence in India. As the first step, it is ...

We're excited to announce the Digital Media Awards 2025 have returned! Our prestigious awards aim to celebrate the most innovative and impactful digital marketing initiatives and honour visionary ...

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Nuvama Wealth’s senior EVP and business head for digital business shares perspectives on marketing challenges, industry ...

In Q3 results reported today (17 October), the group now expects an organic growth of at least 5.5% for 2024, up from the 5% ...

While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global ...

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Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern ...

South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across ...

VML announced the ‘Har ghar mein star’ (A star in every home) campaign for Star Cement, to underscore the company’s ...