Cannes is a celebration of creativity, and it always boils down to the idea. If you have a truly good idea, it’s going to ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

Articles written by Anindya Ghosh ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

Some of the biggest names in the Indian advertising fraternity gathered at the inaugural edition of Cannes Homecoming— a first-of-its-kind initiative to honour the Indian contingent that won big at ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.