Old Spice is renowned for its humorous tone of voice, by collaborating with Chip the brand is able to reach its target audience through authenticity, embracing the music, style and energy to create a ...

In the two-minute film, Piper performs real-life testimonies from survivors of domestic abuse. The film demonstrates how ...

McCann London launched its Pain Pledge with a panel discussion with Nurofen, opening up discussions around pain in the ...

With over two decades of experience at Lush before leaving to work in the world of startups, Baker explained how the beauty ...

The pledge, inspired by the agency’s ground-breaking ‘See My Pain’ campaign with Nurofen, aims to give practical support to ...

Memorable. Blending in means dull and dull is the greatest waste of a big sparkly budget there is. I can retell them to ...

Fashion marketing is known for pushing boundaries. In 2023, Louis Vuitton and Yayoi Kusama took over buildings with creative ...

This thought was the genesis of our research. If athletes themselves make sport unmissable, surely the relative lack of ...

Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry ...

They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 ...

The sustainable chair, created by Uncommon Creative Studio, highlights the environmental impact of overwashing clothes.

Wacl’s Karen Stacey and Claire Sadler on promoting for potential, why kindness is a competitive advantage and busting the ...