Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

Brand campaigns like ‘You Got This’ contributed to an uplift in marketing investment. However, Adidas’s CEO warns price ...

In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane explains how her ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...