Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane explains how her ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

As B2B buying cycles increase in length, companies are exploring the opportunity of using AI to better personalise customer ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...

McVitie’s is celebrating 100 years of its Chocolate Digestive, but being the original or biggest brand in a category doesn’t ...

While 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other ...

Marketing and advertising “won’t evolve by accident”, says Brixton Finishing School founder Ally Owen as the organisation ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...