Dario Vitale helped make Miu Miu a top fashion brand. Now he's set to be Versace's chief creative officer, a role Donatella Versace held for 28 years.

Following 27 years at the helm of the house her brothers Gianni and Santo founded in 1978, the iconic designer will now take on the new role of chief brand ambassador.

Donatella Versace will step down as creative director of the luxury fashion house that bears her family name after nearly three decades and make way for Miu Miu designer Dario Vitale.

Dario Vitale, former head of design and image at Miu Miu, has been appointed as the new Chief Creative Officer of Versace, replacing Donatella Versace, who will continue as the brand's chief brand ambassador.

Donatella Versace is giving up the creative reins of luxury fashion label Versace after nearly three decades, it was announced Thursday, effectively ending the family's hold over the brand founded by her murdered brother.

Donatella Versace has stepped down as creative director of her family’s eponymous fashion house after almost three decades in the role, as its US owner Capri Holdings edges closer to sell the Italian luxury company.

Donatella Versace has been replaced as creative director of the Italian luxury fashion house founded by her late brother Gianni Versace, assuming the new role of chief brand ambassador, Versace’s U.S.