The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

Maya Joint joined an illustrious group on the WTA Tour with a record-breaking performance after defeating Donna Vekic in the round of 16 at the WTA 500 Mérida Open.

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

Coco Gauff and two American stars have etched their names alongside Serena Williams, Lindsay Davenport, and Jennifer Capriati ...

Elsewhere at the ATX Open, World No. 4 Jessica Pegula booked a ticket to the Lone Star state in hopes of getting her 2025 season a little more spark. Pegula was taken out early in the Australian Open ...

As the WTA launches a new era, its biggest stars are proving that success is never static. From forehand fixes to serve ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.

The 2025 edition of the Indian Wells tournament will take place from March 5th - March 16th, in a star-studded event.

"There have been periods of my career where it felt like if I didn’t win one, then I hadn’t done enough, and I didn’t live up to my potential in all of that." These were Madison Keys’ words after she ...

The WTA announced major changes a few days ago, but without providing details. This Thursday, they unveiled a new brand ...