"There have been periods of my career where it felt like if I didn’t win one, then I hadn’t done enough, and I didn’t live up to my potential in all of that." These were Madison Keys’ words after she ...

Athletes who truly embody Rolex’s core values of precision and excellence are rare. The post Days After Featuring in Rolex’s ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

Former champions include Novak Djokovic, Rafael Nadal, Roger Federer, Iga Swiatek, and Serena Williams. When and where does ...

Iga Swiatek reveals her coach’s focus on defensive mastery amid a tactical overhaul. Discover how the World No. 1 is ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.

As the WTA launches a new era, its biggest stars are proving that success is never static. From forehand fixes to serve ...

The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Slam title? The post No Rest for Madison Keys as She Bemoans Vacation Mode Ahead of Indian Wells Challenge appeared first on ...