For last-minute ideas and those wanting to stand out from the crowds, Google Trends has a handy reference: Frightgeist, a website that lists the top-searched costumes in the United States. According to the data, Shrunken Head Bob and Raygun are the most popular costumes in America.

If you’re trying to avoid the same Halloween costume as everyone else – or if you’d rather blend in with the crowd – Google’s new Frightgeist page has you covered.

The Google Trends team has brought back their Frightgeist website for 2024, which unveils the most sought-after Halloween costume of the year. Frightgeist offers Halloween fanatics insight into the most trendy costumes of the year.