Skai’s Jeff Cohen on why leading retailers and brands are already rethinking their strategies for the AI era, even though ...

The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers.

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more ...

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, ...

The past few years have been hectic for agency holdcos. But strap in, because this is just the beginning of what will be a ...

New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new ...