Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

Christmas Day has long been dominated by the NBA’s exciting games, while NFL regular-season games have traditionally lacked the advertising impact of the Super Bowl. This year, however, the game ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

But for Sandals Resorts, the parent company of the Sandals and Beaches All-Inclusive Resorts, its properties’ identities are ...

Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...

Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...

Golin’s corporate reputation trends 2025 report was compiled with insights from more than a dozen experts in the U.S. and ...

Angercore, MAH-sculinity and roaring luxury signal a year of outrageous hope and blindspots, says M Booth chief creative ...

Shoppers shattered spending records in 2024, embracing trends like mobile shopping, buy now, pay later (BNPL) services and generative AI-powered shopping assistants. But the holiday shopping season ...

Brazil was the third-best performing country at the 2024 Cannes Lions International Festival of Creativity with 78 trophies, coming in after the United States and the UK. The statement issued by P&C ...

Ahhh 2024. This year, brands pushed boundaries, embraced new tech, and worked harder than ever to capture the attention of an increasingly savvy audience. From AI-driven campaigns to diversity ...

People expect something more from our industry than what we’re giving them. Consumers want a fair trade for their attention. They’re telling us they want advertising to evolve and change for the ...