The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

The partnership, now in its second year, features a limited-edition T-shirt and the Body Check Cup in order to encourage more cancer screenings.

Voting for Campaign Cup’s elite eight wrapped up Sunday, which determined the representative spot for each of the March ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Chili’s VP of marketing, Jesse Johnson, told Campaign the brand had been cooking the zany and brazen concept up for quite ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend ...

Coined by Leonard Lauder (of Estée Lauder) in 2001, the Lipstick Index, observed that when economic times are tough, lipstick ...

Omnicom reported revenue of $3.7 billion for the first quarter of 2025 and still expects to close its acquisition of ...