Mastercard’s sales team used to inundate marketing with requests for “pretty pictures” but the brand’s B2B marketing lead has ...

Monthly series The Lowdown is free and exclusive to subscribers. The first episode will focus on planning and budgeting.

Procter & Gamble’s chief financial officer hailed the company’s pipeline for innovation, expressing confidence that this ...

Nestlé is an interesting case study. Its recently installed CEO, Laurent Freixe, who took over in August, has been on the ...

The London Stock Exchange Group went on a transformation journey to simplify and refine its brand architecture and message ...