As the great Carl Sagan once said, “you have to know the past to understand the present”. A couple of months ago, I was giving a talk to a group of marketers and people working in advertising. Drawing ...

John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this year, according to exclusive figures ...

From Diageo’s appointment of Dave Lewis to Waitrose’s rom-com starring Keira Knightley, it’s been a busy week. Here is my ...

As the Chinese EV brand launches in the UK, its CMO suggests the UK car market is now “very receptive” to new players.

A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the ...

Waitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its ...

The former Tesco CEO, who led a significant business and brand turnaround at the supermarket, joins a company facing a ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Entrants to this year’s awards were challenged to prioritise inclusive design in their advertising for a second year in a row ...