New York – September 11, 2025 – Warner Bros. Discovery and Nielsen, a global leader in audience measurement, data and ...

Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV audiences’ time.

The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen's U.S. Sports Fan ...

The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen’s U.S. Sports Fan ...

In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S.

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Gracenote, the content data business unit of Nielsen, today announced the launch of a new product enabling TV platforms to ...

Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel, which provides the ...

NEW YORK – August 26, 2025 – YouTube continued its streak as TV’s leading media distributor in July, which marked its sixth consecutive month atop Nielsen’s Media Distributor Gauge report. YouTube ...

Netflix Owns 8 of July’s Top 10 Streaming Titles with ‘Squid Game’ at #1 with 5.4B Minutes; Peacock’s ‘Love Island USA’ Ranks #2 with 5.3B Minutes ‘ABC World News Tonight’ Takes 19 of 20 Top Broadcast ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing of content with ads gained 1.2 share points in the second quarter of 2025, ...