Elon Musk, owner of X, filed a federal lawsuit in August, which alleged that Unilever, alongside the World Federation of Advertisers (WFA) and member companies, engaged in anti-competitive behaviour and organised an advertising boycott that violated US antitrust laws.

Musk’s firm has vowed to continue legal proceedings against the other companies who collectively boycotted advertising on the social network.

X said on Friday dropped Unilever from its antitrust lawsuit against the consumer goods giant and other companies for allegedly boycotting the social-media platform. Unilever said in a statement that it “reached an agreement with X,

The social-media platform has committed to ensuring the ‘safety and performance’ of the consumer products giant’s brands on X.

X (formerly known as Twitter) has dropped Unilever from its wide-ranging ‘advertiser boycott’ lawsuit that saw Elon Musk’s company sue the Global Alliance for Responsible Media (GARM) and its members.

Elon Musk's X (formerly Twitter) has removed Unilever from an antitrust lawsuit accusing several companies and advertising groups of conspiring to boycott the platform, leading to a decline in ad revenue.

Elon Musk’s X drops Unilever from a lawsuit alleging that the multinational conglomerate of consumer products and others had colluded with a trade association for the advertising sector to boycott the social media network,