Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was initially sold from 2002 to 2004 in the United States and Canada (with a limited …

Jan 15, 2024 · As the new millennium dawned, PepsiCo endeavored to create an entirely new soda to appeal to teenagers. Thus was born in 2002 the bold experiment Pepsi Blue—infused with berry …

Sep 13, 2024 · PepsiCo researched what teenagers thought would make a welcome addition to the company's soft drink family and eventually landed on Pepsi Blue, an electric-blue, berry-flavored …

Jul 3, 2025 · Seeking to rejuvenate their classic formula and capture the attention of the youth market, PepsiCo embarked on an ambitious experiment that would leave an indelible mark on the soft drink …

Aug 20, 2025 · Back in 2002, Pepsi Blue burst onto the beverage market in the United States: Billed as having a "berry cola fusion" flavor, it had a vibrant blue color, matching no actual berries.

Pepsi Blue burst onto the scene in 2002, capturing the attention of soda lovers everywhere with its bold, vibrant blue color and unique berry flavor. Marketers positioned this drink as a fun, youthful …

Feb 22, 2022 · With its bright blue hue and sugary flavor, Pepsi Blue entered the drink market with a definite audience: Teenagers. Pepsi Blue was sold as a “Berry Cola Fusion,” but it appeared to be …

Oct 20, 2025 · Pepsi Blue is remembered today as one of the more polarizing soft drinks in Pepsi history (probably second to Crystal Pepsi). Its bright blue color and unusual flavor made it a cultural …

Nov 21, 2025 · Simply put, it is a milder and sweeter version of the classic Pepsi with a blue hue. Like most soft drinks, Pepsi Blue is full of carbs that rely on sugars to provide you with energy.

In this video, we dive into the rise and fall of Pepsi Blue, exploring its wild marketing campaigns, polarizing taste, cultural reception, and the reason Pepsi ultimately discontinued it.