Here's How Honda Made One Of The Best Car Commercials Of All Time
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Here's How Honda Made One Of The Best Car Commercials Of All Time
Dec 23, 2023
Motor1.comAnthony Alaniz
Evolving Marketing & Branding on Instagram: "Yup! NO CGI 👀 Honda’s 2003 commercial “Cog” is a masterclass in mechanical choreography and brand storytelling. Created by Wieden+Kennedy, the two-minute ad features a mesmerizing Rube Goldberg style chain reaction, crafted entirely from disassembled Honda Accord parts. No CGI. Just pure engineering magic! The production took seven months and over 600 takes to perfect, with the final sequence filmed in two continuous shots stitched together due to sp
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