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I love a hashtag, but are they dead? Well, yes and no I’m all for using hashtags — I think we should be adding them to every post! But… how they work and how we should use them has changed. Back in the good old Instagram days, hashtags were a powerful tool for boosting reach. Using popular ones like *# instagood*, *# weekendvibes*, or *# travelgram* could get your post in front of tens (or even hundreds) of thousands of people. That’s not really the case anymore — especially for Reels. Nowadays,
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