17K views · 334 reactions | The challenge to create a strapless boot-to-binding system that wouldn't compromise comfort or performance came from none other than our founder, Jake Burton Carpenter. See how Step On went from idea to product in our R&D video: bit.ly/2hlUevq | Burton Snowboards | Facebook

10K views | Reel by Burton Snowboards

4.5K views · 106 reactions | ひと足先に、Jake Burton Carpenter x Shinolaの限定ギフトセットをゲットしたBurtonライダー。ジェイクの誕生日でもある明日4月29日発売です。※Burton.comのみでの販売となります。 #RideOnJake #Shinola | Burton Japan | Facebook

4.4K views · 209 reactions | A single plank which propels us into a space of absolute freedom. Here's to Jake Burton Carpenter, thank you for advancing the sport of snowboarding into what it is today. We're all thankful. Ride on Jake. | Big Sky Resort | Facebook

Jake Burton Carpenter was one of snowboarding’s biggest pioneers. He quit his New York City office job in the mid-70s to follow his gut feeling that sliding on snow could become a sport. He built boards by hand and sold them out of his car, gave one-on-one lessons, organized events, built a business, and traveled the world advocating for snowboarding’s acceptance at ski resorts. He dedicated his life to the work and ended up changing the world. On behalf of all the millions of snowboarders: THAN