The Ordinary on Instagram: "From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong. So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them. We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story. Read the table in full at our link in bio."