As part of an Aids public awareness campaign in the 1980's, the Government produced the now-iconic TV 'tombstone' advert that shocked viewers and sparked claims of scaremongering.
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Campagna Contro Aids Pubblicita' Progresso (1988) - Negli anni '80, anche Pubblicità Progresso affrontava il tema della prevenzione dell'AIDS, adottando nelle campagne un tono più sobrio e meno impattante rispetto a quelle della "Commissione Nazionale per la Lotta contro l’AIDS" (vedi), ma ugualmente efficaci. Questo spot, ad esempio, vede un ragazzo che chiede sommessamente a una ragazza di andare a casa sua per la serata. La ragazza, ridendo sotto i baffi, sembra rifiutare, lasciandolo interde
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