The rise and fall of Spirit Airlines: A billion-dollar mistake
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YouTubeMichael Girdley
The rise and fall of Spirit Airlines: A billion-dollar mistake
Spirit Airlines went from flying gamblers to Vegas to becoming the most profitable airline in America by 2015. But less than a decade later, the same ultra-low-cost model that made Spirit a phenomenon also pushed it into two bankruptcies and a fight for survival. In this breakdown, we dig into the business decisions, competitive pressures, and ...
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